On this episode of White Label American, I chat with entrepreneur and mentor, Kerry-Ann Reid, who runs the podcast production company, Breadfruit Media a podcast production company that creates culturally relevant content with a Caribbean American Point of View. We discuss how the podcast industry needs to prioritize the audience's needs over technology and advertisers. Kerry-Ann shares her personal journey, how she launched her own podcast, Carry On Friends, in 2015, and experienced burnout due to pressure to monetize. The discussion delves into Caribbean history, creative burnout, feedback, and the importance of giving it in a safe and constructive way.
Kerry-Ann Reid was born on a day filled with drama, as her mother went into labor. Her grand-aunt, who happened to share the same birthday, had a say in naming her. After a group effort, Kerry-Ann's name was chosen, with "Kerry-Ann" receiving the final nod. Though other names were considered, she was named Kerry-Ann after her mom's husband's sister-in-law. As a result, Kerry-Ann has a unique name with a special backstory to share.
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